RING LEADER
After listening to two teenage girls talk about their Oura rings, I asked them about the battery. “Did you know it’s irreplaceable?” I asked. I didn’t have the heart to add: “When the battery’s degraded, your $499 smart ring will turn into a dumb ring.” They didn’t seem to care about the battery. They love having their steps counted, their sleep tracked and more, leaving their wrists free for bracelets. But after two years, the girls may have to charge their golden rings every six hours. After three years, the batteries will probably be kaput. After five years, they will have spent $350 for the Oura 4 monthly subscription and $998 for the original ring and its replacement, a total […]
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