HAVE YOU BEEN ‘FLoCed?’
There have been lots of complaints about Google’s new “FLoC” tracking system. You may be wondering what the fuss is all about. Here it is, in a nutshell. “FLoC,” which stands for “Federal Learning of Cohorts” replaces third party cookies that track you on the web. Instead of being followed individually, your anonymous browsing activity gets lumped with thousands of similar users. Then the whole group is given an identifier. For example, if 3,000 users visit a bunch of furniture websites, a group identifier will allow advertisers to send furniture ads their way Despite the complaints, FLoC seems less intrusive than the current system. Significantly, Google says there won’t be any identifiers on sensitive activities. These include searches for personal […]
Filed under: apps, books, browsers, drones, gadgets, Internuts, Windows | Comments Off on HAVE YOU BEEN ‘FLoCed?’