Trying to get publicity for your business is a time-consuming process. But when Joy did public relations for a company inCalifornia, her boss said her p-r work landed more sales than all their ads put together. In short, public relations works. (We read a study recently that claimed over half the stories in newspapers and broadcast news are initiated by press releases.) offers a $179 a year service that claims to do all this work for you. (Actually, nothing does all the work for you, but some things can help a lot.) The Genie will distribute press releases to over 6,000 news sites, guarantee placement on Google and Yahoo, as well as social media sites like Facebook and LinkedIn. It also targets potential followers on Twitter and invites them to follow you.

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