When Joy was logged into Bob’s Facebook account the other day, she was riveted by a news story about celebrity cellulite. Clicking on it, she was asked to install the Social Reader app, which automatically announced to all of Bob’s contacts that he’d just been reading about celebrity cellulite. His actual interest in celebrity cellulite is zero.

To avoid making such mistaken announcements to all and sundry throughout the world, install an extension for the Firefox or Chrome Web browser called Unsocialize. It lets you read something undisturbed and unannounced. After you install the app, use your right mouse button to click a news story link. If you then click Unsocialize, you’ll go right to the story without telling the world about it. The app is free in the Chrome Web store or the Firefox App store.

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