FAKE REVIEWS

Fake reviews are like fake news. Easy to generate, difficult to believe. There are Facebook groups offering you money to write a five-star review. A reporter from the website TheHustle.co wrote about a Chinese merchant who offered him $10 to to write a favorable review of an iPhone charger. It already had 3971 five-star reviews and was labeled “Amazon’s Choice.” “Isn’t this illegal?” he asked. “No, You will love,” was the reply. The problem got worse in 2015 when Amazon started wooing Chinese sellers. The number of products sold went up by a third and hundreds of thousands of new sellers appeared. Based in manufacturing hubs like Guangzhou and Shenzhen, they ship directly to Amazon’s warehouses. Steve Lee, Los Angeles-based […]

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