THE NUMBERS REPORT

Forty-four percent of Facebook users say they “never” click on Facebook ads, according to a study by Greenlight, a digital marketing agency, while 30 percent “strongly distrust” Facebook with their personal data. We’re not in that group. We’ve clicked on ads and feel no qualms about personal data, since what we share is never that personal. Last year, Facebook was the third most popular website, after Google and YouTube.

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