ADS THAT KNOW YOU

Now entering the age of Minority Report.

In the movie Minority Report advertising billboards use lasers to do retinal scans of people passing by and then tailor the message to that individual. Today in Tokyo, some billboards have been set up to estimate the age and gender of the people passing by.

It’s the beginning, folks. The billboard message can change to reflect the age and gender of the person it recognizes. When Gramps goes by, he’ll see Geritol ads. When a teenie bopper goes by, it will pitch the latest cell phone. More here.

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