THE CROWD “SOURCERESS”
“Crowd-sourcing,” also called “crowd-funding” is like found money. Instead of one sponsor, you have hundreds, perhaps thousands of strangers donating to your cause, with few strings attached. A new book, “The Crowd-sourceress” by Alex Daly, ($17 at PublicAffairsBooks.com) offers advice on how to do it. Over 100,000 projects have been funded by Kickstarter.com, one of several crowd funding services, since it began in 2009. We are talking big bucks here. It’s common to hit a couple hundred thousand and can sometimes bring in a couple million. This has even drawn the attention of major corporations, like Samsung, General Electric and Hasbro. Because after all, there’s no interest charge, unlike borrowing from a bank. Sometimes there’s also no accounting. When you […]
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