Recent market research from IBM found that 90 percent of email marketing goes unread. The solution, says tech strategist Daniel Burrus, is to use text messaging. It’s just the reverse. People read and act on a text message 90 percent of the time.

The trick is you have get potential clients or customers to request a text message. On all of Burrus’ print and marketing materials, he puts the message “Text Burrus to 99000 for a special handout on this subject.” For more on this topic, go to

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