“Small Town Rules,” by Barry Moltz and Becky McCray, $25 is new from

This book is onto two things. Thing one: Many of the companies that have become household names, like Walmart and L.L. Bean, started in small towns. Thing two is that people in small towns get their information primarily from talking and dealing with each other. This is their strength and can be useful for marketing in today’s virtual small towns, namely Facebook, Twitter and other gathering places. An editor of mine once told me that people from small towns rule the world. This could be the thesis of another good book.


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