IT’S SCOTS, NOT SCOTCH is a new social network for what is sometimes called the Scottish Diaspora. There are 40 million Scots and their descendants scattered across the globe and the 100 million others who have an affection for Scotland. The site has videos, debates, music playlists, recipe exchanges, photos, and professional networking. There’s a whiskey club for discussing the merits of various brands of Scotch whiskey. (By the way: the whiskey is “Scotch,” but the people are “Scots,” not Scotch.)

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