THE NUMBERS REPORT: WHAT’S AN APP?

According to the latest survey from the Pew Internet Project, 82 percent of Americans are active cell phone users. Roughly 43 percent of those have apps. About 24 percent of those use an app. And 11 percent replied to the survey by saying: “What’s an app?”

This reminds Bob of his all-time favorite survey result, this one from the National Opinion Research Center at the University of Chicago, which found that six percent of those surveyed answered “don’t know,” no matter what the question.

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