FEMALE SOCIAL GAMERS RULE

A survey by PopCap games revealed that nearly a quarter of respondents play games on social networking sites at least once a week. Over half are female and their average age is 48.

Among  female social gamers, 38 percent play several times a day, versus 29 percent for men. Sixty-one percent play more than half an hour. One in ten say their average session lasts three hours or more. About a quarter are new to gaming.

Facebook is by far the most popular gaming destination. We read a study recently that said the amount of time spent on Facebook exceeds Amazon, YouTube, Google and Wikipedia put together. Wow!  The most popular games are Farmville, Bejeweled Blitz, Texas Hold’em Poker, Café World and Mafia Wars.

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