INTERNUTS

Wize.com has a search routine that hunts for user comments for thousands of products. It searches more than 6,500 Web sites and ranks more than 30,000 products by user satisfaction and media buzz.

This is pretty much the way we all shop: We ask someone we know what they use and like, or we look up published opinions. But we’ve mentioned the problems with this before. Some songs of praise may be coming from people connected with the manufacturer or people who know a friend who works there. Some critical opinions may come from people at competing companies or someone bearing a grudge. It’s always a judgment call, and common sense should be applied.

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