NUMBERS REPORT: WATCHING TV ON YOUR PHONE
Posted on January 19th, 2014 by Bob and Joy Schwabach
According to IPG Media Lab, TV viewers in the 18 to 24 age group are trending toward getting their shows on something else. About 20 percent mainly watch TV on their smartphone, 15 percent watch it on a tablet, and just 10 percent watch an actual TV. The remainder watch TV on a computer.
