OUTSMARTING GOOGLE
Posted on August 6th, 2011 by Joy Schwabach
“Outsmarting Google,” by Evan and Bradley Bailyn, $25 from quepublishing.com.
Evan Bailyn’s websites have been visited by more than 50 million people, but that’s not what impressed us. It’s the nuts and bolts info on how to boost your site’s “trust rank,” a measure he says is far more important than its “page rank” a different measure of your site’s importance, named after Google founder Larry Page.
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