THE FACEBOOK MARKETING BOOK

Facebook

The Facebook Marketing Book, by Dan and Alison Zarella $20, oreilly.com.

The book covers the Facebook basics for anyone wanting to use social networking as a business tool. This includes ads, applications (such as games), profiles, pages, groups, and events. The book has received some criticism for not having more info on statistics to tell you how many visitors you get and where they’re coming from.

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