A new Kindle app, coming in 2011, was demonstrated today at the Google conference.  It will let you read ebooks in your browser, without downloading anything. This may seem like no big deal, since the current Kindle app lets you download ebooks, without owning a Kindle, to any computer.  But from the publisher’s point of view, this  means that any website can become a bookstore. Authors will be able to offer Kindle books from their own sites for instant reading, and earn referral fees for sales.

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