THE NUMBERS REPORT – RECESSION-PROOF ELECTRONICS
Posted on January 25th, 2009 by Bob and Joy Schwabach
No matter how bad the recession gets, people won’t give up their electronic toys, according to Accenture, which surveyed 3,000 U.S. citizens in November and December 2008.
Ninety-seven 97 percent of respondents said they were not willing to give up home access to the Internet; 92 percent were said they would not give uptheir cable or satellite TV service; 90 percent said they would not give up their cellphone service
The survey also revealed that because of the global economic downturn: 56 percent of consumers have become less willing to pay a premium price for environmentally friendly consumer electronics, while 44 percent of consumers said they would be willing to pay a ‘green’ price premium.
Filed under: trends
