Microsoft is planning to
go to a subscription service for its software instead of
selling boxed packages. Other companies have already gone
this route and it’s almost certain to become nearly
universal.
The reasons for going this
way are compelling and you don’t have to be head of the math
class to figure them out. Selling a program for $200 or $300
or whatever the price, is a one-time deal. Sell the same
program as an online subscription for $10 a month, or even
less, and you get more money over time and have almost no
costs upfront. Since most people use the same software for
years on end, the program that used to sell for $200 will
end up costing the buyer thousands..
For the producer it’s all
golden. Gone are the manufacturing and packaging costs,
warehousing and delivery, plus the salaries and ancillary
costs for the people employed in doing those tasks. The
money coming in for subscriptions is nearly all profit.
There is one other big benefit to the subscription system
for software and it is an important one: it ends software
piracy. A major producer like Microsoft loses an estimated
15-20 percent of potential sales to pirated copies. Those
days will be over; if there are no disks, there are no disks
to copy.
Success is pretty much
assured: Game companies have been selling playing time
subscriptions for several years. The success of virtual
worlds like “Second Life” shows that there is subscription
gold in other online ventures; and visitors to Facebook can
find hundreds of small free applications written just for
the fun of it by users.
If the thought of paying
several thousands dollars over the years just to get a few
basic programs for office work leaves you a little appalled,
fear not: there are lots of good programs that won’t cost
you a dime.
The Database
After having a word
processor, the most important program you can have is a
database. There’s one called Blist that is a blast. It is
free online and can be used in many written language,
including European languages (with all the
accent marks), Mandarin Chinese, Kanji and Hindi. And, since
it is based on the web, it can be called up from any
computer that can go on the Internet.
To create a new
database, sign up on the web site,
Blist.com, and click
“new.” On the right-hand side of the screen you’ll see a
list of possible subject headings. To have a “text” column,
drag a text icon onto the blank spreadsheet type screen.
Dragging the photo icon onto the work area creates a photo
column, and so on. Columns can have any heading you want.
You can even have a database within a database. In short,
clicking on a subject that is actually a database, opens up
the new database.
Blist has the look of a
spreadsheet, with rows and columns for entering data. The
intersection of a row and a column is a cell. But unlike a
spreadsheet, the cells can contain just about any kind of
information. And they contain an infinite amount of it.
That’s right: infinite. (Though there’s a going to be a
physical limit at some point just in storage.)
If you have a column
of photos, these can be related to the names of companies,
people or places. Let your mouse pointer hover over a name,
and a thumbnail photo can appear as well, helping to jog
your memory.
You can have columns
for web sites and a column of stars. The stars can be used
to rank those sites or rank the item in any list. Another
column can hold documents. Another can hold links. You can
have all related items automatically linked together so that
when you call up a name, be it a person, company or subject,
everything related to that name will come up in pages.
A set of “filters” let you
search according to your own criteria. If you drag an icon
for “ratings,” for example, onto Blist’s so-called selection
canvas, and then click on “5 stars,” you’ll get a filtered
list of only items that have received your five-star
ratings. If you search for restaurants, only five-star
restaurants will come up.
We have not seen anything
this elegant in any other kind of program, except perhaps
the new word processor, BuzzWord, that just came out from
Adobe.
The Buzz Word
Word processors are at the
top of any “must have” list, and there are plenty to be had
for free. A cursory web search on the key words “word
processing”
will
produce about a dozen free rides, including the all
encompassing Open Office, which has nearly all the features
of Microsoft Office. You’ll find that one at
OpenOffice.org.
Others include Abiword.com,
Google Docs,
ThinkFree and
Zoho. For tons more,
you should take a browser trip to
TheFreeCountry.com
, where the free scenery is great.
But the best buzz right
now is about BuzzWord, a brand new free word processor from
Adobe. This is new ground for Adobe and the early results
are smooth. Because it’s Adobe, BuzzWord handles photos as
easily as words and everything is done with intuitive clicks
of the mouse.
This is an online word
processor, and without a doubt the classiest we’ll see in a
while. Collaborating on documents is a breeze. You can see
at the bottom of your screen who the authors and co-authors
are, who's editing, and who's viewing. Everything you create
is saved privately on their servers, so there's no danger of
losing anything. To start using Buzzword, sign up at buzzword.com.
Because of high demand, you may have to wait a day or so
before your request is processed. This could be the future
of word processing or a total bust. You know what they say
about pioneers.