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	<title>On Computers &#187; hits</title>
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	<description>The On Computers column has been running continuously for 28 years. It is one of the largest circulation computer columns in the world and appears each week in 14 newspapers. Readership is 4-5 million.</description>
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		<title>GOOGLEMANIA</title>
		<link>http://oncomp.com/2007/08/googlemania/</link>
		<comments>http://oncomp.com/2007/08/googlemania/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 22:33:09 +0000</pubDate>
		<dc:creator>Bob and Joy Schwabach</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[hits]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[Gmail]]></category>

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		<description><![CDATA[Gmail is an effective spam blocker.

(CLICK HEADING FOR MORE.)]]></description>
			<content:encoded><![CDATA[<h2>THE GMAIL GOES THROUGH</h2>
<p>We&#8217;re both big fans of Gmail, and we&#8217;ll tell you why in just a  		moment. But first we want to tell you the exclusivity is gone. You used  		to have to be &#8220;invited&#8221; to use Google&#8217;s Gmail service. Invitations were  		even sold on eBay. But it&#8217;s free and wide open now. So get it and love  		it at Gmail.com. 		<img class="alignright style33" style="margin: 4px 3px; float: right;" src="http://oncomp.com/google-gmail.gif" alt="Gmail" width="143" height="59" /></p>
<p>There are several great things about Gmail: One is that it keeps a  		record of all your mail. We mean &#8220;all&#8221; your mail, even spam and the  		stuff you deleted. That means that later on, when you strike your hand  		to your forehead and say &#8220;dummkopf,&#8221; or something like that, &#8220;I know I  		threw out an e-mail about this six months ago,&#8221; it will still be there.  		Every so often you might want to clear those old files out &#8212; for  		neatness&#8217; sake, mind you &#8212; but if you don&#8217;t, nothing bad will happen.  		You can recover any of those e-mails if you can remember a single  		significant word in the content.</p>
<p>Now we come to the spam catcher. Gmail has the best spam catcher  		we&#8217;ve ever found. We get close to 300 spam messages a day &#8212; apiece.  		Gmail catches 99 percent, and after 30 days sends them into the great  		beyond. At the moment, Joy has 8,115 pieces of spam in her folder, all  		destined for oblivion.</p>
<p>Other spam catchers are amateurs. Bob has an America Online account,  		which bills itself as a superior spam catcher, but seems close to  		worthless. It has cut out less than half the spam. You call that  		spam-catching? Every Nigerian between Lagos and Timbuctu seems to have  		the account name, and they all stand ready to transfer millions if only  		you will provide your bank code<img class="alignleft style34" style="margin: 4px 3px; float: left;" src="http://oncomp.com/gmail-pass.jpg" alt="Gmail goes through" width="130" height="97" /></p>
<p>If you want to go behind the scenes and see how Gmail goes through  		(not really), you can go to 		<a class="abbylink" href="http://mail.google.com/mvideo" target="_new"> Mail.Google.com/mvideo</a> and watch three Bulgarian grandmas pass it  		hand to hand and a Taiwanese forklift operator carry it to a warehouse.  		(You can submit your own.)</p>
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