Punch.in, for iPhone, iPod Touch and iPad from Punch Technologies, is the old time clock for punching in and out of work activities. It also lets you see what your co-workers are doing, and collaborate with them through text, image and voice notes.
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Recently, PhishMe, a private security service, sent out an email with a cute cat picture and a note that said “Check Out These Kitties” They wanted to learn how many people would click on something like that without thinking any further. Four million people did within hours.
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“Lean Analytics,” by Eric Ries, $30 from O’Reilly, or $16 from discounters, gives you the ins and outs of using data to build a successful business.
The book is full of examples from businesses of all sizes. One of the author’s insights is that big data can be overused. You may find out that a certain
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PeakProsperity.com has a great deal of financial information, including “Quantative Easing for Dummies,” which describes how the Federal Reserve creates money out of thin air. (Hey, somebody’s gotta do it.)
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SmartMoney.com has a calculator for figuring out interest costs, mortgage rates, savings required for retirement, likely future unemployment rates and a whole bunch of stuff. Type “calculator” in the search bar to get to the options. The site does not seem well organized but you’ll get to what you want eventually.
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A small business can use Google Alerts (go to google.com/alerts) to be notified whenever their company or area of expertise is mentioned in the news. Another way to go is a free program called “Mention.”
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You could use text to tell a story but according to an old Chinese proverb, a picture is worth a thousand words. (Actually, that proverb is constantly misquoted. The character in the original Chinese does not mean a thousand or even ten thousand words, but simply very many.) Studies show that people learn and retain information six times faster if they have pictures.
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If you make YouTube videos, podcasts, radio or TV programs, you’ve probably looked for music to go with the action. We ran into this problem when we did a podcast on BlogTalkRadio a couple years ago. It’s illegal to use copyrighted music without paying for it.
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Moo.com offers business cards, and some free. We got a card one half the width of a normal card from an artist who restores books. It’s called a mini-card and it had her photo and info on the front and another photo covering the back. Looked nice.
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We all tend to forget about the thousands of email and social networking contacts we have, but a new program called “Nimble” brings them together in one place.
It’s a business-oriented program, something like “Salesforce,” but more social. The CEO is Jon Ferrara, who founded the contact management software company Goldmine and sold it for more than $100 million several years ago.
Filed under: business, email, social networks | 3 Comments »
