THE NUMBERS REPORT

trendsSixty-six percent of players dump their free Android and iPhone games the day after they try them out, according to a study by Swrve, a company that helps developers of free games make some money. Around two percent of players buy things within a game. These spend $20 on average.

For example, Big Fish Games doubled its revenue from free phone and tablet games to $120 million, a lot of dough from a free game. How are they making money? Well, if you run out of poker chips in their card games, you can buy more. Same is true in other kinds of games. We’ve enjoyed Big Fish’s “hidden object” games, but a phone’s screen is too tiny for us. We sometimes play on the PC.

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