YAHOO IS LOOKING AT YOU

yahooYahoo mail recently started forcing users to upgrade to a new version, or stop using Yahoo. This came off as pushy and a little scary for some of our readers.

The supposed benefits are faster email, less spam, and an easier-to-use design. But not everybody is on board. The biggest complaint concerns Yahoo’s new policy of scanning your email messages so they can target ads. Google’s Gmail has done this since its beginning, and it doesn’t bother us. It’s just robots selecting the ads, and we’d rather see relevant than irrelevant ones.

Savvy folks point out that if you don’t like your email being scanned, you should stop using your grocery savings card, which also tracks usage. And be wary of using a credit card, which provides huge amounts of information about you to the card company. An alternative to having your email scanned is to use Apple’s free email service from iCloud.com.

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