“The Rebel’s Guide to Email Marketing,” by Waldow and Falls; $25 from Que Books.
This is a good book. We picked it up speculatively, and then couldn’t stop reading for a while. Good stuff here on how to do email marketing, even unusual tips like introducing errors into your email (can pique their interest). And don’t forget to clean your lists; one-third of all email addresses are out of date within a year. “Break the Rules,” is a subtitle to this book, and they make it sound like good advice. Too bad we don’t do email marketing.